images that resonate

by observing what often goes unnoticed 

A dancer performing on stage with a spinning skirt, seen from the front with one arm raised and head bowed, in black and white.
A woman with curly brown hair wearing a black leather jacket and cream-colored pants standing behind a podium with the 'Wing Awards 2025' logo, smiling at the audience at an awards ceremony.
A man wearing sunglasses and a rust-colored blazer is playing an acoustic guitar and singing into a microphone during a performance at a radio station event.
A group of young women at an outdoor event during sunset, with one woman in focus appearing emotional and holding a phone.
Black and white photo of a woman playing a violin, with her eyes closed and a focused expression.
Four young adults standing on a city street, with buildings and bicycles in the background, illuminated by sunlight.
A woman in a blue outfit performing a dance move with two backup dancers, one man and one woman, against a plain gray background.
A woman with hair tied back performing on stage with a microphone in front of a large audience in black and white.

Amsterdam based documentary & campaign photographer

I’m Emma Pot, a documentary photographer with a journalistic background, based in Amsterdam.

My work focuses on what’s really happening, not just what can be seen. With a documentary eye, I capture what moves people.

I work with festivals, artists, cultural organizations and brands. My clients include NPO, Het Concertgebouw, Pinkpop, North Sea Jazz and ESNS and the work spans live events, campaigns, portraits and editorial.

About

work overview

  • An outdoor scene with a pink and black pavilion with Betty Boop artwork and lettering, people sitting and walking in front of it, and a blue sky with some clouds.

    FESTIVALS & EVENTS

    Festival and event photography at Pinkpop, North Sea Jazz, Eurosonic, Zwarte Cross, Concert at Sea and more. Fast-paced and unpredictable, which is exactly where I work best. I capture the artists, the crowd, and everything in between.

    SHOW
  • A person standing at a bathroom sink, shaving cream on their face, using a razor to shave, with a colorful patterned curtain, teal wall, and a potted plant in the background.

    branding & identity

    Campaign and brand photography for cultural organizations, media companies and brands. I create images that feels authentic rather than staged. Portraits, campaign visuals and event documentation for NPO, Het Concertgebouw, Vitens and Winq.

    SHOW
  • A young woman with tattoos, wearing a white t-shirt, shorts, and a backwards baseball cap, sitting alone among empty black stadium seats.

    PORTRAITS & EDITORIAL

    For me, portraits are about presence and creating space for someone to just be. I work quietly and observantly, and the result is images where something real comes through. Clients include Winq, NPO Radio 2 and Stichting het Gehandicapte Kind.

    SHOW

some organizations and brands i work with

White text reading 'winq.' on a black background.
Logo of NPO Radio 2, featuring a red diamond shape with white text 'radio 2' and a gray background with red and gray text 'npo'.
Logo of Het Concertgebouw featuring a stylized lyre and text.
NPO Radio 3 FM logo with a black and green design.
Talpa Network logo with a black dot pattern forming a vertical rectangle next to the text
The image shows three black hexagonal signs with white letters spelling 'BEE'.
ESNS logo with a stylized number 70 and wings
Logo for the Music Moves Europe Awards, with bold yellow text on a red background.
Fabric Media Group logo in light green
Orange square logo with rounded corners and white stylized text that reads 'npo'.
A vinyl record with a yellow and black center label and text reading "RECORD STORE DAY" and the date April 12, 2025.
Logo with a green circle, a red and yellow abstract shape, and blue text that reads 'Stichting het Gehandicapte Kind'.
Cartoon-style drawing of a girl with short hair and a collared shirt, inside a white circle on a pink background.
Zwarte Cross logo with yellow text and a smiling pink cartoon character inside a circle
A man shaving in a bathroom with soap foam on his face, holding a brush in one hand and a razor in the other, standing at a sink with toiletries. The background includes a teal wall, a framed picture, a plant, and orange tiles. There is text in Dutch saying 'Draai Draai 'm dicht' at the top and 'scheer je huid met de kraan uit' at the bottom, with a Vitens logo.

recent work

MY LATEST SHOWCASE WHERE I TALK ABOUT HOW I START A PROJECT AND WHAT YOU CAN EXPECT WHEN WORKING WITH ME.

If you're considering a collaboration, this is the best place to start.

read

Upcoming project?

Tell me about it! I’d love to hear what you’re working on and see how we can collaborate.